UNIVERSAL KIDS RESORT

Supported concept design for Universal Kids Resort, developing story-driven placemaking and attraction environment ideas through sketches, 3D studies, and cross-discipline coordination to align guest experience, brand, and buildability.

Universal’s family-focused resort concept — Supported Concept Design development for kid-centric lands, environments, and the overall guest experience, shaping playful, readable spaces built for families.

Role: Show Set Designer and Concept Designer.
Delivered: Attraction and placemaking ideation, narrative/theming development, hand sketches, concept art, 3D models/massing studies, and presentation-ready visuals to explore layout, sightlines, scale, and guest flow.
Collaborated with: Creative, Architecture, Engineering, Show, Graphics, and vendors to align story, scope, operations, and constructability during early development.

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